The appointments form part of the Group's continued investment in its leadership capability as it pursues its long-term growth strategy across its franchise network, Group-owned practices and complementary businesses.
Richard, previously Head of Group Technology, takes on responsibility as Director of Group Technology, while Kelly has been promoted from Head of Group Brand and Marketing to Director of Group Brand and Marketing.
Daren Moore, Group Chief Executive Officer, said: “The TaxAssist Group has ambitious plans for growth over the coming years, across our franchise network, Group-owned practices and complementary businesses. To support this, we are strengthening our leadership team by promoting Richard and Kelly, whose expertise in technology, IT, marketing and brand will be critical in delivering a number of key Group projects.
“Developing our people and creating opportunities for progression has always been central to our culture, and I would like to congratulate Richard and Kelly on these well-deserved promotions.”
The promotions reflect the increasing importance of technology, brand and marketing to the delivery of the Group's strategic ambitions.
As The TaxAssist Group continues to develop its franchise networks, expand its portfolio of Group-owned practices and grow its complementary businesses, investment in the systems, technology and brand infrastructure that support these areas remains an important part of its strategy.
The appointments also demonstrate the Group's commitment to developing its people and creating opportunities for career progression, with both Richard and Kelly progressing into director-level positions from senior leadership roles within the business.
Founded in Norwich in 1995, The TaxAssist Direct Group is a training, marketing, support and professional services business, with offices operating under the TaxAssist brand in the UK, the Republic of Ireland, Australia and Canada. Around 40% of its turnover is derived from non-franchising activities.
January 2026
With a detailed plan for the growth and evolution of the TaxAssist brand, plus the addition of new products and services, these are exciting times for the TaxAssist network.
Franchisee Case Studies
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Accreditations & ethics
The Group abides by the ethics of the British Franchise Association (bfa) and works closely with all relevant accountancy and tax professional bodies and institutions. TaxAssist Accountants is also a member of the Irish Franchise Association and the Franchise Council of Australia (FCA). In 2025, The TaxAssist Group earned a Great Place to Work 'Best Workplaces in Consulting & Professional Services' certification, a prestigious award based entirely on what current employees say about their experience of working at The TaxAssist Group.
