Case Study: Kam & Sejal Sira – From Redundancy to a Thriving Multi-Shop Practice

Franchise Locations: Barnet, Watford & Borehamwood
Joined the Network: 2010

When Kam and Sejal Sira launched their TaxAssist Accountants franchise in Watford in 2010, the UK was in the midst of a recession. For many, it was a time of uncertainty - but for the Siras, it was the start of a thriving business journey.

Why They Chose TaxAssist Accountants

After Kam was made redundant, the couple began looking for a business opportunity with long-term demand.

“Knowing that accountancy services are always in demand, we took the chance to start our own business with TaxAssist,” said Sejal, a former lawyer.

Kam added: “I wanted to work for myself, using the skills I’d built up over my career, but with the security and support a franchise provides. The strong reputation and proven success of TaxAssist gave me all the confidence I needed.”

Getting Started

To fund their new venture, the couple combined personal investment with a loan from NatWest’s franchise lending team. The process involved preparing a detailed business plan - something they were well equipped for - but they also had hands-on guidance from the TaxAssist Support Centre.

“They helped us with everything from marketing and social media to networking strategies,” said Sejal. “That guidance meant that business leads started coming in immediately.”

Growth and Expansion

From one shop in Watford, the Siras have expanded to two shops - in Barnet and Watford, plus an additional office in Borehamwood. They look after over 1000 clients and have ambitious plans to reach a £1,000,000 turnover within five years.

During the COVID-19 lockdowns, their client relationships strengthened further.

“We contacted clients proactively to offer our expertise and helped many access government support schemes,” said Sejal. “We were busier than ever, and those goodwill gestures mean we’re more likely to keep clients long-term.”

Resilience in Challenging Times

Kam believes economic downturns can actually create opportunities: “Recessions often lead to people starting new businesses, and larger companies switching to smaller accountants to reduce costs. We were signing up two or three new clients every week, even during lockdown.”

For Kam and Sejal, joining TaxAssist was the right decision at the right time: “A recession can be a great time to start a business. My wife and I work together in our practice and we haven’t looked back!

Advice

"We have no hesitation in recommending the franchise and enjoy talking about our business journey and TaxAssist's central role in our success.”

"Have we had challenges? Of course we have," said Sejal.

"One of our most difficult challenges for the business is achieving a work life balance, particularly with Kam and I working together. Technology has made is even easier to receive client emails and much more difficult to really switch off. During the first few years, it was all about the business, even on family holidays we were logging on to work. Once we took on staff, it became much easier as we learnt the power of delegation. Now we have established boundaries between home and work and are confident in taking quality time away from the business."

Award winning

In fact, so successful has the franchise been, that in July 2022, Sejal won a Great British Franchisee Award.

"I was extremely honoured and proud to have received this important award," said Sejal. "I feel my success is largely because we have such dedicated and value driven support from our franchisor and my outstanding team, who share my goals and vision and help me build my business daily.

"Having witnessed my parents running several successful businesses – from newsagents to pubs and hotels – I know the value of hard work and the importance of customer experience and having a great team around you to support you. Therefore, I’m extremely proud that our dedication to customer satisfaction, the local community, staff development and incentivisation has been recognised in this way."

Further success has followed in 2023, with Kam and Sejal's practice shortlisted for SME Accountancy Firm of the Year at the British Business Awards.