Group Directors

Group Chief Executive Officer -
Daren Moore FCCA

Daren Moore joined The TaxAssist Direct Group Board of Directors in January 2018, having spent his entire career in the accountancy and professional services sector. Prior to joining TaxAssist Daren had partnership positions in national and regional practices, including membership of the Management Board of a Top 25 firm. His roles have been varied with involvement in most aspects of leading and developing practices, including client acquisition, network creation, marketing and brand development, team building, acquisitions, technology innovation and broader operational planning.

Prior to joining the TaxAssist Board, Daren spent almost 15 years as relationship partner looking after TaxAssist and co-ordinating all of the services provided to the business. This included the creation of a significant referral relationship, offering audit, tax and advisory services to many in the TaxAssist network. It was through this experience that he decided to move to TaxAssist, selling his equity stake in his practice and investing directly in TaxAssist shares when taking on his new role. Daren initially took on the role of Group Commercial Director, focusing on the development of the core franchise business and expansion of its service offering. In 2022 he was appointed as Group CEO, with responsibility for all aspects of group operations and the implementation of an ambitious strategy for longer term growth.

Daren's LinkedIn profile can be viewed here.

Group Chief Financial Officer -
Nic Redfern BSc ACA

Nic Redfern joined The TaxAssist Group in 2024, as Group Chief Financial Officer, to lead the finance team and support the strategic aspirations of the business. Nic trained with Ernst & Young and then moved into industry where he has spent his career working with fast growing businesses in the financial services and digital sectors.

After 4 years with Virgin Money, Nic spent 12 years with Optimise Media Group growing revenues from £2m to £60m and successfully launching the business in 6 countries. He then moved to a fractional CFO role and worked with a number of high growth businesses as an executive director to devise and deliver strategy for the shareholders. This included the scaling and subsequent sale of Notice Media Ltd to Nerdwallet inc. and the post-acquisition strategy as Nerdwallet UK.

Nic's responsibilities vary from Finance, Legal, Compliance and HR as well as broader strategic planning. He is bringing his experience to support the existing team through TaxAssist's next phase of growth.

Nic's LinkedIn profile can be viewed here.

Non-Executive Director -
Phil Sullivan (BSc. Hons), ACIB

During a 26-year career with HSBC Bank plc Phil achieved Executive Management status and undertook roles covering a wide range of disciplines including retail banking, corporate and commercial banking, credit control, strategic planning, human resources and training. Phil established his own business in 2006 providing corporate and commercial advisory services to selected business clients. His main business interests lie in corporate finance and management/leadership theory and practice.

Phil was appointed as an Adviser to the Board in 2007 and became an Executive Director in October 2008. As a full-time Executive Director Phil's main responsibilities included UK and international finance, internal financial control, company secretarial responsibilities and a major input into strategic planning and management of major projects. In 2022 Phil moved to a part-time Non-Executive Director role. As a member of the Group Board, he chairs the Audit Committee, retains an overview of Group finances and supports the Group MD with strategic planning and talent development.

Phil's LinkedIn profile can be viewed here.

Non-Executive Chairman -
Dorian Gonsalves

Dorian joined the TaxAssist Group Board in March 2025 to provide strategic guidance and advice to the executive team.

His experience includes a 14-year tenure as CEO at Belvoir Group PLC. During this period, he led Belvoir’s flotation on to the London Stock Exchange and diversified the business from purely lettings into financial services, property sales and other associated income streams, operating from 487 multi-branded locations nationwide.

A total of 12 corporate acquisitions were completed by Dorian and his team at Belvoir, which increased revenues almost ten-fold. These included six acquisitions of competing franchisors and six complementary financial services businesses. Dorian also oversaw the development of the Belvoir Group’s unique in-house Assisted Acquisition Programme, which sources and facilitates business expansion opportunities for franchisees. This programme resulted in the successful completion of over 140 franchisee-led acquisitions.

An experienced franchise professional, Dorian has achieved the British Franchise Association’s Qualified Franchise Professional status. He also serves as an independent advisor to a diverse portfolio of businesses spanning franchising, property development, house building, accountancy, and The King’s Trust, where he has offered his expertise to young people on a voluntary basis for over 12 years.

Dorian's LinkedIn profile can be viewed here.