The campaign showcases the strength of TaxAssist as a national brand with local reach, highlighting the full scope of accountancy and tax services available to clients through its nationwide network of shops and offices. It also focuses on one of the key benefits of working with TaxAssist Accountants: giving clients more time back to spend with their families and on the things that matter most, rather than worrying about tax and accountancy.
Kelly Chick, Director of Group Brand and Marketing at TaxAssist Accountants, said: “We regularly run national and regional marketing campaigns and continually evolve our marketing strategy. We want to ensure the brand remains highly visible in an increasingly competitive marketplace. Our network of branded TaxAssist shops plays a vital role in ensuring clients and potential clients recognise and trust the brand wherever they see it.
“Search engine algorithms and the AI search landscape are constantly changing, and with growing competition across the industry, strong brand visibility has never been more important. This new YouTube campaign will put the TaxAssist brand in front of hundreds of thousands of people nationwide. At a time when advertising costs are increasing, this highly targeted campaign allows us to reach specific audiences and regions to drive digital and local leads for our accountants.”
The TaxAssist Accountants network is supported by a dedicated team of marketing experts who manage brand promotion across a wide range of platforms and deliver ongoing brand awareness activity on behalf of franchisees. This is complemented by a proven client lead generation service, with all leads fully qualified before being passed to the relevant local office to support sustainable practice growth.
You can find out more about how TaxAssist Accountants supports franchisees with marketing here, call 0800 018 8297 or make an enquiry.
January 2026
With a detailed plan for the growth and evolution of the TaxAssist brand, plus the addition of new products and services, these are exciting times for the TaxAssist network.
Franchisee Case Studies
Karen Goncalves
Raza Syed
Hannah Campbell
Bukky Shonola
Kam & Sejal Sira
Jaz Grewal
Accreditations & ethics
The Group abides by the ethics of the British Franchise Association (bfa) and works closely with all relevant accountancy and tax professional bodies and institutions. TaxAssist Accountants is also a member of the Irish Franchise Association and the Franchise Council of Australia (FCA). In 2024, The TaxAssist Group earned Great Place To Work Certification, a prestigious award based entirely on what current employees say about their experience of working at The TaxAssist Group.