The event, held on 15 March 2024, brought together members of the TaxAssist network alongside Group directors and Support Centre teams for the first unveiling of the new brand identity, colour palette and tagline.
Designed to mark an important step in the continued evolution of the TaxAssist brand, the launch gave attendees an opportunity to see the refreshed identity and hear more about the Group's plans for its rollout.
The programme combined presentations and networking with a range of motor racing-themed activities, reflecting the iconic Silverstone setting. Guests were also able to watch a test track day taking place on the international circuit from the event venue.
Kully Sahota, TaxAssist Accountants franchisee based in the West Midlands, said: "The new branding looks good and much more relevant in our current marketplace. I believe it will enable us to work with both more clients and bigger businesses over the years ahead.
“I also feel like the additional services are going to be easier for clients to understand and engage with. Overall, I am confident it will increase the value and eventual multiple of my business when it comes to the point of exit.
“I would add though, it’s more than just a new brand, I feel totally re-energised!”
James Mattam, Group Business Development Director, said: “It was wonderful to bring everyone together for a hugely enjoyable day at Silverstone. The new branding has been under wraps, so it was fantastic to finally reveal our new look which was enthusiastically welcomed by all in attendance. We have been delighted with the positivity from the network and we’re excited to move on to the next level of growth for our network.
“The new branding is now live across all our digital platforms and clients will begin to see our shops and offices rebranded over the next two years as part of our brand rollout strategy.”
The launch event was supported by Dext, which delivered an industry insights presentation covering developments across accounting and bookkeeping firms, including approaches to increasing capacity, value-based pricing and digital strategy.
Following the launch, the refreshed branding was introduced across TaxAssist's digital platforms, with a phased programme of shop and office rebranding planned as part of the wider brand rollout strategy.
March 2024
With a detailed plan for the growth and evolution of the TaxAssist brand, plus the addition of new products and services, these are exciting times for the TaxAssist network.
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Accreditations & ethics
The Group abides by the ethics of the British Franchise Association (bfa) and works closely with all relevant accountancy and tax professional bodies and institutions. TaxAssist Accountants is also a member of the Irish Franchise Association and the Franchise Council of Australia (FCA). In 2025, The TaxAssist Group earned a Great Place to Work 'Best Workplaces in Consulting & Professional Services' certification, a prestigious award based entirely on what current employees say about their experience of working at The TaxAssist Group.
