In the article, Franchise with benefits, Daren discusses the development of the TaxAssist Accountants franchise model and the role that partnership between franchisor and franchisee has played in the growth of the business.
Since joining The TaxAssist Group Board in 2018 and becoming Chief Executive Officer in 2022, Daren has overseen a period of continued development and transformation across the organisation.
During this time, the TaxAssist network expanded from 218 to 253 franchise areas across the UK and Republic of Ireland, while revenue increased from £47 million to £73.5 million in 2025.
Speaking in the feature, Daren discusses the importance of responding to change and ensuring the business continues to evolve in a rapidly changing accountancy market.
“We have to make sure that we are as good as we can be and stay ahead of the competition in terms of our ability to manage change.”
The article also explores how the TaxAssist model is designed to support franchisees with areas such as technology, compliance and marketing, allowing local practice owners to focus on their clients and the development of their businesses.
Daren also highlights the value of the franchise model as a true partnership.
“The franchisor-franchisee relationship is the best example of working in partnership that I know. Our support drives our franchisees’ success, which in turn drives our growth.”
The profile considers the Group's future direction, including the continued use of data and analytics, diversification through additional income streams and further opportunities for growth.
The feature provides an insight into Daren's approach to leadership and the principles underpinning The TaxAssist Group's strategy as it continues to develop its franchise network, complementary businesses and Group-owned practices.
The full article, Franchise with benefits, is available in the April 2026 edition of ACCA's Accounting and Business magazine.
April 2026
With a detailed plan for the growth and evolution of the TaxAssist brand, plus the addition of new products and services, these are exciting times for the TaxAssist network.
Franchisee Case Studies
Raza Syed
Jaz Grewal
Hannah Campbell
Bukky Shonola
Karen Goncalves
Kam & Sejal Sira
Accreditations & ethics
The Group abides by the ethics of the British Franchise Association (bfa) and works closely with all relevant accountancy and tax professional bodies and institutions. TaxAssist Accountants is also a member of the Irish Franchise Association and the Franchise Council of Australia (FCA). In 2025, The TaxAssist Group earned a Great Place to Work 'Best Workplaces in Consulting & Professional Services' certification, a prestigious award based entirely on what current employees say about their experience of working at The TaxAssist Group.
