TaxAssist Accountants rolls out new support measures to help its franchisees during the coronavirus outbreak

Costs dropped and new benefits added to support franchisees’ practices

Due to the unprecedent upheaval from the COVID-19 pandemic, TaxAssist Accountants around Ireland have been working flat out to assist their clients with applications for Government backed grants and loans while helping to prepare cash flow projections and business continuity plans.

Alison McGinley, TaxAssist Ireland Managing Director, explains: “Since the lockdown began, I’ve been so impressed with the network’s ability to carry on and get things done. They are very much on the front line, being the trusted advisors to over 5,500 Irish clients.

“As a franchisor, our primary role is to do everything we can to support our franchisees. This, in turn means they can continue to do what they do best: providing a first-class service to their clients.”

To help their network of accountants further, the TaxAssist Accountants Support Centre has rolled out an initial package of support measures to help their franchisees navigate their way through the months ahead:

Regular bulletins providing ‘same day’ expert advice and guidance about the latest Government announcements for franchisees and their clients.
Comprehensive Coronavirus Hubs – for franchisees and clients – unparalleled in detail and timeliness compared to virtually all competitors.
Brand Awareness and Client Acquisition Media payments have been suspended for 3 months. This will be reviewed at the end of 3 months to see if it should be extended.
Brand Awareness and Client Acquisition Payments have been reduced by 50% for 3 months, again this will be reviewed at the end of 3 months.
The Brand Awareness and Client Acquisition fund will be topped up from TaxAssist’s own reserves to ensure continuity of client leads if appropriate to spend.
The number of Training Webinars have been increased.
Virtual Network Meetings being run each month to allow best practice sharing and latest market insights between our franchisees and support centre staff.
Minimum Management Service Fees have been dropped for the remainder of 2020.
Partial refunds from the franchise fee have been made to new joiners in respect of accommodation and meal charges not incurred by the franchisor.

“Without doubt, these are challenging times” continues Alison, “but we will continue to monitor developments daily and take any further decisions that are right and necessary, with the overriding aim of being commercial, fair and responsible to all.

“I have every faith that by sticking together, we will come out of this stronger than the competition and able to capitalise on the opportunities that will undoubtedly be available at that time.”

If you are interested in finding out more about joining TaxAssist Accountants, Virtual Discovery Days are being run for the next few months. Click here for more information.

With a detailed plan for the growth and evolution of the TaxAssist brand, plus the addition of new products and services, these are exciting times for the TaxAssist network.

Daren Moore, Group Chief Executive Officer

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Accreditations & ethics

The Group abides by the ethics of the British Franchise Association (bfa) and works closely with all relevant accountancy and tax professional bodies and institutions. TaxAssist Accountants is also a member of the Irish Franchise Association and the Franchise Council of Australia (FCA). In 2025, The TaxAssist Group earned a Great Place to Work 'Best Workplaces in Consulting & Professional Services' certification, a prestigious award based entirely on what current employees say about their experience of working at The TaxAssist Group.

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