As part of the Franchise Benchmark surveys and Awards run by Smith & Henderson, they wanted to further recognize excellence and encourage greater transparency in UK Franchising and have this year introduced the 5 Star Franchisee Satisfaction.

I’m delighted to announce that at Smith & Henderson’s annual conference on the 5th of December TaxAssist Accountants UK were amongst the first franchisors to be recognised with this accolade.  David Paulson Senior Manager, Franchise Recruitment is pictured with the certificate.

How is 5 Star Franchisee Satisfaction awarded?

In order to qualify a franchisor must meet a strict criteria including:

- Having a network of 20 plus franchisees in the UK
- Participate in the full franchise Benchmark Survey
- A minimum of 50% of franchisees completing the survey

Based on the feedback of all franchisees surveyed the 5 Star Franchisee Satisfaction is awarded to those franchisors that score above average in all of the key areas which are:

- Training & Support
- Franchise System
- Culture & Relationship
- Stewardship & Leadership
- General Satisfaction

75 franchisors took part in the Benchmark Survey during 2013 and less than 15 franchisors qualified as having 5 Star Franchisee Satisfaction putting us right up there with the best of the best of UK franchising.

Steve Frost, Founder of Smith & Henderson comments “With hundreds of different franchisor opportunities, it’s difficult for prospective franchisees to identify the very best franchisors that really deliver on their promises and recruitment advertising.  That’s why we’ve launched 5 Star Franchisee Satisfaction.  We’re delighted to be able to recognise an outstanding franchisor like TaxAssist Accountants UK this way.

As 5 Star Franchisee Satisfaction is only awarded to franchisors that received better than average feedback in all key areas that franchisees provide feedback on, TaxAssist Accountants joins an elite group of the UK’s best franchisors.”

Richard Holden, Head of Franchising Lloyds Banking Group comments “Lloyds Bank congratulates TaxAssist Accountants on earning their 5 star satisfaction recognition. Excellent initial and on-going support is one of the main reasons investors select their chosen franchise.

The team at TaxAssist are focused on delivering a comprehensive support package to their network which allows their franchisees to focus on new business generation as well as supporting their existing client base.''

Karl Sandall, Chief Executive of TaxAssist Accountants UK proudly states “What a year it has been for our franchise. Now that we have been granted this fantastic recognition we will be working hard to maintain it! “.

If you would like to learn more about the 5 Star Franchisee Satisfaction then please visit and for more about Smith & Henderson

December 2013

With a detailed plan for the growth and evolution of the TaxAssist brand, plus the addition of new products and services, these are exciting times for the TaxAssist network.

Daren Moore, Group Managing Director

Franchisee Case Studies